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TREND: New Naturals

08/10/2020
08/10/2020 Wendy Dong

TREND: New Naturals

create beautiful designs from new naturals

TREND: New Naturals

As sustainability becomes an imperative, brands look to utilise more ‘earth-inspired’ designs and colour palettes.

No longer just the realm of organic food and personal goods, this trend is seen to grow across many industries.

The standard, subtle and earthy tones in greens, blues and browns are now being combined with highlight colours, iconography and typography to reinforce and compliment the ecological and sustainable themes.

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label trend: NEW NATURAL – how to get the look
  • give earth inspired designs a colour boost
  • look to nature for colour, pattern and texture
  • challenge the usual fonts and typography

image sources: we acknowledge that some of the images contained is this post belong to others: 

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