Simple & structured layouts have a strong visual appeal and lend themselves to a sense of balance and order.

When combined with liquid shapes and avante-garde imagery they form eye-catching designs that are both artistic and functional.

Great structure encourages interaction & separation of product variations through typography, iconography, illustrations & colour.
Done well they are easy to read and create a stylised sense of ordered visual chaos.

image sources: we acknowledge that some of the images contained is this post belong to others: