Space for labels on packaging is limited by the size of the container it is being applied to. An innovative way to expand the ‘copy space’ is to use a booklet label. Important sales, promotional or technical information that otherwise wouldn’t fit can be added to internal pages.
Booklet labels are achieved by marrying a small booklet to a self-adhesive label and laminating the face to it. Often referred to as pamphlet labels or coupon labels but are generally produced on rolls for automatic or manual application. Booklets can also come with a resealable option to retain the integrity of the original label.
Used for many years as a way to include recipes or promotional material, many companies are now being highly creative with what’s hidden inside to stimulate interest and sales in their products.